Humour as an information-influencing resource in mass media

The purpose of this paper is to show how humour involved in creating effective media communication. research method a stylistic analysis the text through establishing manifestations its compositional components – paratext, metatext, and intratext. reveals two types irony ridicule banter these components. It established that means demonstrate event distantly, reduce unnecessary pathos speech top public officials, emphasize contradictions indirectly. Language markers are most often found metatext. In such forms irony, veiled references hints expressed which require an additional cognitive effort understand. feelings motivate hidden behind mask, opposite implied ones text: for example, indignation surprise bewilderment. Banter typical business mass media, where every transmitted distantly. Ridicule characteristic sociopolitical media. conflict charge desire discredit object speech, acts as transmitting alienation, demonstrating categorical opposition one’s position another’s. created by saturation negative-evaluative means, manifested expression anger indignation, determine ridicule. tonality, evaluation degree indirect form basis reading modality character i.e. badinage.